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Marketing Manager - Belgium & Netherlands

Amsterdam, Noord-Holland, NetherlandsMarketing

Job description

About Road


Road is a fast-growing software company active in the dynamic electric driving (EV) market. We deliver the critical infrastructure that the EV charging ecosystem is built on. We do this through a purpose-built software platform supported by our unique expertise and world-class customer service. Road currently serves 20% of the Dutch market and we have firmly set our sights on repeating this success internationally. We exist at the intersection of cleantech and fintech and our mission is to make EV charging effortless for everyone.

We are looking for a Marketing Manager - Belgium & Netherlands to achieve this.


About the role


International expansion is one of Road's strategic pillars to become a market leader in Europe. The newly created Regional Marketing function is crucial to achieving commercial success in all of the new countries we enter. From growing our local brand presence to localising our propositions and implementing the commercial strategy to become a local winner: the Regional Marketing team does it all.

The Marketing Manager Belgium & Netherlands (BeNe) is responsible for developing and implementing the local Marketing strategy. You will work closely with all the HQ-based Marketing functions (Brand & Comms, Product Marketing and Growth) and the local Sales team.


Job requirements

Your responsibilities include:


  • Representing the voice of the BeNe markets in the Marketing team. We can only become a European Market leader when we win locally;

  • Building the Road brand in the BeNe markets. We can only scale efficiently if we direct our brand well;

  • Working closely with the BeNe Sales team to develop the commercial plan;

  • Developing and implementing the BeNe Marketing plan in support of the commercial plan. Including, but not limited to the Marketing scorecard and the event plan;

  • Developing and implementing the BeNe Marketing and Sales Enablement library. This includes localisation of HQ-created materials and the development of additional materials where needed;

  • Improving and maintaining the BeNe websites. Our website is our storefront that needs to look great and perform well.


Core Competencies:


  • You already have, or you are interested in developing a deep understanding of the EV charging industry, CleanTech, FinTech, growth, and innovation;

  • Broad Marketing experience. You are able to create a red thread from strategy all the way to execution;

  • You are a self-starter. In order to meet our ambitious goals, we need ambitious people!


What do we value in our candidates:


  • 5+ years of relevant Marketing experience;

  • Experienced with B2B sales, SaaS/Cloud/software platforms, or EV charging preferred;

  • Native Dutch speaker and fluent in business English (in word and writing). Knowledge of French is a plus;

  • International working experience;

  • Willingness to travel frequently.

  • Free from the confines of a 9-5 mentality?



What do we offer in addition to your salary?


  • Personal development opportunities

  • A chance to make a difference in a sustainable and self-starting organization

  • A young dynamic ambitious team. Besides hard work, we like to have fun with social events and team-building activities

  • 8% Pension allowance

  • 8% Holiday allowance

  • This role is entitled to participate in the company SAR programme at the corresponding level

  • We believe you have to recharge too! This is why you are entitled to our ‘fair use holiday policy’

  • A laptop

  • Daily lunch and drinks at our own bar;


More about us


We believe in being open-minded and challenging ourselves to continuously strive for the best results. We are transitioning from start-up to scale-up which requires a more structured and process-driven approach to reach the next stage of our growth. As the world scales up to meet the EV charging demand, we’re ready for this once-in-a-century mobility revolution. Are you ready to help us grow and make EV charging effortless for everyone? Join our team of 135+ colleagues working in our Amsterdam HQ.


Want to know more about our company vision, culture or career growth opportunities? Have a look at our careers site https://careers.road.io/


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