CRO Manager

About Road

Road is a fast growing company, active in the dynamic market of electric driving. We offer a unique platform for companies involved in electric mobility. With our invention, companies can manage their charging stations, users and services from one online platform. Currently, we serve 20% of the Dutch market, and we are growing fast while focusing on repeating that success internationally. Our goal, and maybe your new mission? To make EV charging accessible to everyone.

About the role

In this role, you will be responsible for the overall performance and customer experience of our e-flux.io and road.io websites. Our websites help customers throughout their journey with Road: from delivering educational content to order flows and self-service customer support. The CRO Manager  is responsible for creating and maintaining a high-performing, user-centric, and conversion-optimized website experience.

You will be part of the Growth Marketing team and report to the  Head of Growth Marketing. This role is exciting because you’ll see the real impact of your work - fast. From optimizing conversion flows to improving user experience, every experiment and improvement you drive will shape how customers engage with our brand. It’s a role for creative problem-solvers who love turning insights into action, testing ideas, and discovering what makes people click. You’ll have the freedom to explore, learn, and leave your mark on a key part of our growth engine.

Your responsibilities include:

• Continuously optimize the e-flux.io and road.io websites based on performance data to enhance user experience, engagement, and conversion rates.

• Align website initiatives with demand generation, ensuring effective SEO, lead generation, and content activation.

• Own and prioritize the website roadmap, collaborating with Marketing, Growth, and external developers for seamless execution.

• Manage website governance, CMS operations (Storyblok, Framer), and analytics implementation to ensure scalability and data accuracy.

• Oversee third-party web development partners, ensuring high-quality execution of website projects and technical improvements.

What do we value in our candidates:

• 5+ experience in digital marketing.

• Proficient in CMS platforms (Storyblok is a plus), with hands-on ability to optimize existing modules and build new ones that drive website performance.

• Strong analytical mindset with the ability to translate website performance data into actionable insights that improve UX, SEO, and lead generation, using tools like Google Analytics, heatmaps, and A/B testing platforms.

• Pro-actively interested in the latest web developments, CX and analytics.

• Great team player that knows how to constructively collaborate with others

• A passion for a fast-paced and at times unpredictable environment

• Experience working at tech/SaaS company 

• Fluent in English in both writing and speaking

• Free from the confines of a 9-5 mentality

What do we offer in addition to your salary?

• Personal development opportunities

• A chance to make a difference in a sustainable and self-starting organization

• A young dynamic ambitious team. Besides hard work, we like to have fun with social events and team-building activities

• 8% Pension allowance

• 8% Holiday allowance

• This role is entitled to participate in the company SAR programme at the corresponding level

• We believe you have to recharge too! This is why you are entitled to our ‘fair use holiday policy’

• A laptop

• Daily lunch and drinks at our own bar;

More about us

We believe in being open-minded and challenging ourselves to continuously strive for the best results. We are transitioning from start-up to scale-up which requires a more structured and process-driven approach to reach the next stage of our growth. As the world scales up to meet the EV charging demand, we’re ready for this once-in-a-century mobility revolution. Are you ready to help us grow and make EV charging effortless for everyone? Join our team of 135+ colleagues working in our Amsterdam HQ.

Want to know more about our company vision, culture or career growth opportunities? Have a look at our careers site https://careers.road.io/