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Marketing Content Specialist

Amsterdam, Noord-Holland, NetherlandsMarketing

Job description

About Road

Road is a fast-growing software company active in the dynamic electric driving (EV) market. We deliver the critical infrastructure that the EV charging ecosystem is built on. We do this through a purpose-built software platform supported by our unique expertise and world-class customer service. Road currently serves 20% of the Dutch market and we have firmly set our sights on repeating this success internationally. We exist at the intersection of cleantech and fintech and our mission is to make EV charging effortless for everyone.

We are looking for a Marketing Content Specialist to achieve this.

About the role

Having the right Marketing content for the right audience at the right time is an important factor in our ambitious goal of becoming the market leader in Europe. From brand content on our social channels to sales enablement content for commercial deals; as a SaaS company at the intersection of CleanTech and fintech, our content is a real opportunity for differentiation and demand generation. As our Marketing Content Specialist, you are our in-house specialist for planning, creating and maintaining all our Marketing content.

Your responsibilities include:

  • Act as the brain and nervous system of our Marketing content; you help create the content strategy and execute on it as well.

  • Manage the Marketing content processes and documentation; from our nomenclature to the content library, you create and maintain it.

  • Work closely with the business to create all the relevant Product and & Sales collateral

  • Collaborate across the Marketing team to create demand-generating and brand content across our target segments across channels

  • Working with leaders, customers and partners to develop case studies, thought leadership and blogs that help build our brand in the industry

  • Manage our LinkedIn company profile and content

Job requirements

Core competencies:

  • You already have, or you are  interested in developing a deep understanding of the EV charging industry, CleanTech, Fintech, growth, and innovation;

  • Experience developing B2B marketing content: you understand how to address (senior) decision-makers and create content that’s relevant and compelling to them;

  • Broad content development experience: you can create compelling content across formats and audiences;

  • Able to work independently as well as within a dynamic team to deliver consistently

  • You are a self-starter: in order to meet our ambitious goals, we need ambitious people;

  • Planning, research and project management skills to deliver new content and maintain the content repository;

  • An eye for detail and high-quality norm: our content always needs to be correct and look great; 

  • Flexible with the ability to assess, act and deliver quickly

  • Enjoy working together with other team members: you’re a critical member of the team and will be working with many different stakeholders.

What do we value in our candidates:

  • 5+ years of relevant content production experience;

  • Impeccable English language skills (written and spoken) and a second European language preferred;

  • Experience with B2B sales, SaaS/cloud/software platforms, or EV charging preferred;

  • International working experience;

  • Free from the confines of a 9-5 mentality

What do we offer in addition to your salary?

  • Personal development opportunities

  • A chance to make a difference in a sustainable and self-starting organization

  • A young dynamic ambitious team. Besides hard work, we like to have fun with social events and team-building activities

  • 8% Pension allowance

  • 8% Holiday allowance

  • This role is entitled to participate in the company SAR programme at the corresponding level

  • We believe you have to recharge too! This is why you are entitled to our ‘fair use holiday policy’

  • A laptop

  • Daily lunch and drinks at our own bar;

More about us

We believe in being open-minded and challenging ourselves to continuously strive for the best results. We are transitioning from start-up to scale-up which requires a more structured and process-driven approach to reach the next stage of our growth. As the world scales up to meet the EV charging demand, we’re ready for this once-in-a-century mobility revolution. Are you ready to help us grow and make EV charging effortless for everyone? Join our team of 135+ colleagues working in our Amsterdam HQ.

Want to know more about our company vision, culture or career growth opportunities? Have a look at our careers site